Brokers thrive with premium finance support
UK insurance brokers are experiencing a soft market, which creates increased competition, downward pressure on premiums and heightened customer scrutiny.
For brokers, this creates margin challenges at a time when they are being asked to deliver more value than ever.
Sustainable growth depends not on short-term tactics, but on strong partnerships, trusted expertise and resilience to adapt.
Supporting Broker Growth
At Close Brothers Premium Finance, supporting broker growth is central to their proposition.
Their role is to help brokers handle market change with confidence – and in doing so, support the UK PLCs and SMEs that rely on them for protection and stability.
Close Brothers Premium Finance focuses on the broker market, unlike some providers that operate across multiple distribution channels.
This deliberate focus enables them to work in genuine partnership, building long-lasting relationships based on trust and transparency.
A Broker-Focused Partner
Their success is directly aligned with the success of their broker partners.
This commitment enables them to work in genuine partnership, building long-lasting relationships based on trust and transparency.
In a soft market, where pressure on price can easily erode value, those relationships are critical, according to Colin Wallace, commercial director at Close Brothers Premium Finance.
“Soft markets test resilience. For brokers, having partners who are consistent, clear and genuinely aligned to broker interests makes a real difference.
Our focus on brokers means we can invest fully in the relationships, capabilities and insight that support long-term growth.”
Using Insight to Unlock Opportunity
Insight plays an increasingly important role in providing resilience and enabling growth.
Understanding how customers behave, where affordability pressures sit, and how premium finance is used across a book allows brokers to identify opportunities, manage risk and improve outcomes.
Close Brothers Premium Finance invests in data-led insight that helps brokers better understand performance – from penetration levels and persistency to behavioural trends.
This intelligence not only supports more informed conversations with customers but also shapes how they continue to evolve their own proposition.
Their Focus360 tool gives brokers a clear, data-led view of how premium finance performs across their book, turning insight into action.
By analysing real customer behaviour – from penetration and persistency through to affordability and payment trends – Focus360 helps brokers identify growth opportunities, strengthen customer conversations and embed premium finance more confidently and consistently.
Investing in Broker Capability
Investing in broker capability through training is an essential part of helping brokers grow.
Pricing alone is rarely enough; brokers also need clarity, confidence and consistency in how they discuss premium finance with customers.
Close Brothers Premium Finance invests in a full broker training programme designed to support advisers at every stage of their journey.
Training covers regulatory considerations, customer transparency and practical guidance on positioning premium finance effectively across both commercial and personal lines.
Delivered through a range of flexible formats, their training is designed to fit around broker businesses while helping teams build expertise and professionalism.
